ICC Cricket World Cup : Thums Up, the iconic Indian beverage, is all set to fuel the excitement of cricket lovers as the official beverage partner of the ICC Men’s Cricket World Cup 2023 with its latest campaign, “Toofan Uthao, World Cup Jao.”
As the anticipation for the ICC Cricket World Cup 2023 reaches soaring heights in India, Thums Up’s innovative campaign aims to address the inner dilemma of every cricket fan – which team will win the coveted title this year.
Recognizing that cricket is a unifying force in the country, the campaign leverages the unwavering passion of Indian cricket fans, who also consider themselves experts with their distinct points of view on the upcoming World Cup 2023.
With this profound connection, Thums Up seamlessly becomes an embodiment of the nation’s excitement and anticipation in the lead-up to the ICC Men Cricket World Cup this year.
ICC Cricket World Cup : The Journey of Connection and Empowerment
As India proudly hosts the ICC Cricket World Cup 2023, the homegrown brand invites fans to predict the winning team. By purchasing Thums Up and finding a unique code, consumers can collect digital victory coins, giving them a chance to watch the game live.
The campaign not only celebrates India’s immense love for cricket but also serves as a journey of connection, empowerment, and collective joy throughout the ICC World Cup. The iconic split can packaging represents the dilemma of fans when it comes to predicting the World Cup winner.
The Voice of Cricket Enthusiasts
Tish Condeno, senior category director, Sparkling Flavors, Coca Cola India, and South-West Asia, shared his thoughts on the campaign, stating, “Amidst the excitement building up for the ICC Cricket World Cup this year, the first phase of our integrated campaign ‘Toofan Uthao, World Cup Jao’ embraces India’s love for cricket and empowers fans to voice their support for their favorite cricket team. Coupled with our split can packaging, Thums Up becomes the pulse of the nation during the ICC Cricket World Cup.”
The Power of Association
Renowned cricket commentator Harsha Bhogle expressed his thrill in being a part of this captivating campaign for the ICC Cricket World Cup, Thums Up’s ‘Toofan Uthao, World Cup Jao’. He emphasized that witnessing the passion of Indian cricket fans is always exhilarating, and this campaign promises to elevate the excitement to greater heights.
Conceptualization of the Campaign
The campaign film has been conceptualized by Ogilvy, a leading creative agency. Ritu Sharda, CCO at Ogilvy India (North), explained the central theme of the campaign: “This ICC Cricket World Cup, India will win or will India win, this is the debate that is stirring up a toofan in every Indian’s mind.
As we stand by our team and believe they will win, we can’t help but wonder about the form and caliber of the other heavyweights that will make this world cup a nail-biter.
In a very Thums Up way, this is the debate we’ve captured for our big ICC Men’s Cricket World Cup 2023 campaign. As the official beverage partners, we’ve launched an all-platform campaign that starts with the debate right here on our cans and gets more toofani as the ICC Cricket World Cup comes closer. This is part one, stay tuned for more toofan.”
Thums Up’s campaign, “Toofan Uthao, World Cup Jao,” is not only a celebration of cricket but also a representation of the unwavering passion of Indian cricket fans. With India hosting the ICC Cricket World Cup 2023, the campaign seeks to empower fans to support their favorite team and predict the winner. As the official beverage partner of the ICC, Thums Up’s iconic split can packaging perfectly captures the inner dilemma of cricket enthusiasts.
The campaign, along with its association with renowned cricket commentator Harsha Bhogle, promises to amplify the excitement and make the ICC Cricket World Cup 2023 an unforgettable experience for fans across the nation.
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How can consumers participate in the “Toofan Uthao, World Cup Jao” campaign?
Consumers can participate by purchasing Thums Up, finding a unique code, and collecting digital victory coins, which give them a chance to watch the ICC Men’s Cricket World Cup 2023 live.
What does the split can packaging signify in the campaign?
The iconic split can packaging represents the inner dilemma of cricket fans as they try to predict the winner of the ICC World Cup 2023.
Who conceptualized the campaign?
The campaign was conceptualized by Ogilvy, a renowned creative agency.
What is the central theme of the campaign according to Ritu Sharda from Ogilvy?
The central theme of the campaign revolves around the debate of whether India will win the World Cup or not, capturing the excitement and anticipation among Indian cricket fans.
Is this Thums Up campaign a one-time effort?
No, this is just the first phase of the campaign. More exciting elements will be revealed as the ICC Men’s Cricket World Cup 2023 comes closer.